Downtown retailers hope shoppers think local
Jane Briner hopes holiday shoppers think small Saturday.
Small business owners such as Briner hope customers carve out room in their budgets to shop at small, independent shops on Small Business Saturday.
The initiative was launched in 2010 by American Express to give small businesses a boost after the Black Friday shopping blitz. Briner, who manages Shoppes at 127 in Geneva, said the initiative seems to be catching on.
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