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Editorials

Our View: Shopping that helps your community

Holiday shopping isn’t all about long lines and three-hour sales. There’s more to it than waiting to get into a store or finding the hot toy of the moment. It also can be about community, exceptional customer service and finding a one-of-a-kind gift.

It can be about shopping local.

Black Friday has passed. Today, we celebrate Small Business Saturday.

Established in 2010 by American Express, the day is designated as a day to “support small businesses that invigorate the economy and keep communities thriving.” That spirit is alive and well here, where we are fortunate to have local businesses that are amazing and shopping experiences that definitely are well above ordinary.

Downtown Geneva is a destination for many. Downtown St. Charles will be buzzing today, with the Electric Christmas Parade going on. Downtown Batavia has been in the spotlight, with new additions and a fresh look since last year. In Elburn, Sugar Grove and Maple Park, there are strong, community-minded businesses that offer plenty.

A good way to help is by trying the 3/50 Project. It asks residents to identify three independently owned businesses you would miss if they disappeared, and stop in and buy something. It suggests spending $50 a month in locally owned businesses. And also, it states that for every $100 spent in locally owned independent stores, $68 returns to the community through taxes, payroll and other expenditures. That figure is $43 for national chains.

It’s an opportunity to go shopping and help your community. Who could pass that up?

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