ST. CHARLES – Rick Moser knows that people want to support American-made products and has found research indicating people will pay more for products made in America.
For the last two years, he and a team of volunteers have worked to promote such products and the companies that make them through a St. Charles-based initiative called Proudly Made IN AMERICA.
Moser, whose background is in strategic branding and marketing, said the idea stemmed from a conversation with some marketing, design and copywriter associates who were underemployed. They sought to create a campaign to help a cause, he said.
“Why not go big?” Moser said of tackling unemployment.
Proudly Made IN AMERICA aims to grow the sales of American-made products by promoting that aspect and to encourage more businesses to produce goods in America. Increased awareness should help increase sales and, in turn, should help create jobs, Moser said.
Michael Mertes, economic development coordinator for St. Charles, said it is a good thing that Moser and his team are drawing attention to the idea of buying American-made products.
“I think it’s great to not only support and buy American but support and buy local as well,” Moser said.
Proudly Made IN AMERICA’s website, www.in-america.org, contains directories listing more than 30 businesses that produce American-made products. Illinois companies include Bison Gear and Engineering in St. Charles, Oak Street Bootmakers in Wheaton, SK Hand Tool in Sycamore and WeatherTech Automotive Accessories in Bolingbrook.
At first, Moser said, his team sought out businesses. Now, he said, businesses are seeking them out. Proudly Made IN AMERICA is asking participating businesses for a small donation to help over out-of-pocket costs for such items as office supplies and the website, he said.
The initiative is always looking for volunteers, Moser said. Interested people can contact his team through the website’s About Us page, he said.
Proudly Made IN AMERICA plans to add videos and a made-in America pledge to the site, Moser said.
It will “allow individuals and businesses to sign the pledge as an affirmation of their support,” he said.
Visit www.in-america.org for more information.