Geneva Chamber reports on city’s tourism
GENEVA – In the first seven months of 2012, the Geneva Chamber of Commerce purchased nearly 14 million “impressions” of Geneva, according to an annual report on the city’s tourism.
“Impressions,” said Chamber President Jean Gaines, “is the number of times the name ‘Geneva’ was heard on the radio, seen in print or on multiple Web products.”
In Gaines’ report to the Geneva City Council on how the city’s hotel/motel tax was used, the Chamber bought expanded radio ads, digital online and interstitial ads, QR codes, website products, apps, an online brochure and news release materials used by the media.
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