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Boombah opens new sports apparel store in Batavia

Published: Saturday, March 16, 2013 5:30 a.m. CDT

BATAVIA – A store specializing in athletic and sports apparel has opened in Batavia.

Yorkville-based Boombah has opened opened its first retail store at 345 N. Randall Road. The store opened March 4.

"Batavia is a great community and market and the location on Randall Road allows us to have a center to reach out to not only Batavia, but Geneva, St. Charles, Aurora, and other surrounding communities and schools," Boombah president and owner Rick Tollefson said in an email.

The store features men's, women's and youth apparel, as well as performance and fitness footwear, accessories and equipment.

"My hope is that when people come to the store, they will see the Boombah vision of price, quality, service, and selection," Tollefson said.

He said the store will offer a full line of team apparel and will have a coaches corner so Boombah can better service teams. He considers the Batavia store the company's first retail store.

"We had a store at our corporate headquarters in Yorkville, however we have closed that and will reopen it as more of an outlet store," Tollefson said. "Batavia really is our first store in a true retail environment. "

But the store won't be Boombah's only one for too long. Boombah will open another store in the next few weeks on Route 59 in Naperville, he said.

"My goal is to have at least four stores open by this fall," Tollefson said. "From there, we will see what happens."

Boombah's hours are from 10 a.m. to 9 p.m. Mondays through Saturdays, and from 10 a.m. to 6 p.m. Sundays. For information, call 630-406-0909.

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