GENEVA – To celebrate 40 years in business in the Tri-Cities, Fox Valley Orthopedics is kicking off a campaign today to inspire people to get moving.
Through the next 40 weeks, Fox Valley Orthopedics in Geneva is planning to post 40 ways to inspire motion on its website, www.fvortho.com. The website will feature patient success stories, such as that of Sam Hill, who had a hip replacement and went on to win the Dancing with the Geneva Stars competition in February.
To kick off the campaign, the company is supporting Geneva’s Bike + Rack = Art Sculptural Bicycle Public Art Program.
The program combines art with movement by encouraging transportation by bicycle. The program will bring a permanent sculptural bike rack that serves a functional purpose. Thanks to support from Fox Valley Orthopedics, the first sculptural bike rack will be placed in front of the Geneva History Center, 113 S. Third St.
Mary O’Brien, CEO of Fox Valley Orthopedics, said the business started in St. Charles in 1973 when Dr. Eugene Wittenstrom saw the need to offer orthopedic services in the area. About a year later, he was joined by Dr. Merle Denker, who served as the first team physician, serving the needs of St. Charles High School football players.
O’Brien said when she started as an administrator in 1985, the company had a small office with about five exam rooms, one X-ray and five doctors. In 1994, the business moved to its Geneva location at 2525 Kaneville Road. The business also has an Elgin office. Today, 12 doctors serve patients.
O’Brien said part of Fox Valley Orthopedics’ continued success can be attributed to patient care.
“I think the dedication to quality here is really excellent,” she said. “I’ve worked in the health care field at several offices for all of my career, and I just think that the patients have always come first here.”
O’Brien said Fox Valley Orthopedics was the first business in this area that offered cutting-edge procedures, such as arthroscopic surgery, which was much less invasive than traditional means of surgery. She said a procedure that used to leave a 10-inch scar left only a 1-inch scar with that technology in place.
Dr. Craig Torosian, an orthopedic surgeon and president and medical director at Fox Valley Orthopedics, has been with the practice since 1995. He said the patients and the community have kept the business rooted in the Tri-Cities for four decades.
“One of the things that struck me about the practice is the community we live in,” he said. “It’s an honor and a privilege to take care of such nice people. We’ve been in business for 40 years I think because of a lot of reasons, but part of it has to do with the community we live in.”