Geneva jewelry store to close

Published: Saturday, April 13, 2013 7:43 p.m. CDT • Updated: Sunday, April 14, 2013 1:03 p.m. CDT

GENEVA – After nearly nine years in downtown Geneva, SRNTY Jewelry, 228 S. Third St., will be closing its retail store to focus on designing jewelry for wholesale, said owner Jamie Bellandi.

"We are taking it in a new direction, going wholesale with our trademark label," Bellandi said. "It's not the economy. It's a different direction."

Everything in the store is on sale to facilitate its closure, including the fixtures. Bellandi said the store should be closed by May 31.