ST. CHARLES – Javier Ibarra, owner of a sporting goods store opening today in downtown St. Charles, aims to create an experience different than a regular sports store, he said.
“Come in here, feel at home, feel comfortable,” he said.
In addition to offering merchandise for soccer and tennis, Sportiva will have TVs tuned to live sporting events and will bring in professional athletes, such as soccer players, to talk with children and sign autographs, Ibarra said.
Today’s soft opening will feature drawings throughout the day for items in the store, as well as tickets to a June 29 soccer match at Toyota Park in Bridgeview. Other store events include a June 7 gala and a June 10 grand opening.
Sportiva is at 113 E. Main St. in St. Charles, a location that recently housed a hair salon, said Michael Mertes, the city’s economic development coordinator.
The city is excited to have Sportiva join downtown, he said, noting it is nice to add diversity to the city’s sporting goods retailers.
Meanwhile, two other retailers – Donna’s Jewelry Box and the Sassy Fox – are closing. Mertes called the closings unfortunate.