GENEVA – For every pound of Dietz & Watson deli meat and cheese purchased at Jewel-Osco stores, the Philadelphia-based meat producer will donate a half-pound of its meat or cheese to Northern Illinois Food Bank in Geneva.
Consumers have until Sept. 13 to buy a pound so the food bank can get a half-pound donation. The goal is 20,000 pounds of meat and cheese, spokesman Steve Riley said.
"We approached the food bank and we approached Jewel because we wanted to do something for the community," Riley said. "Whenever we are in a new community, we reach out and do some community-related event to show we care."
Dietz & Watson is new to area Jewel food stores, though it is sold at other food retailers.
Food bank spokeswoman Donna Larkin Lake said the promotion, with its promise of 20,000 pounds of deli meat and cheese, was coming just in time for its clients.
"We are very excited about it," Larkin said. "When kids are going back to school and moms are packing lunches – it's protein. It's healthy, fresh meat and cheese that really can help families provide lunches to their kids during the school year. It's such a great donation."
Northern Illinois Food Bank works with 800 food programs in a 13-county area.
Dietz & Watson was founded 75 years ago and is in its fourth generation of family ownership, Riley said. The brand is noted for not using artificial colors, flavors, fillers, extenders or MSG.
The company also was noted for meeting the National Salt Reduction Initiative standards by offering lower sodium products since 1979.
Consumers can track sales and donations at www.dwchicago.com and download a $1 off coupon for Dietz & Watson products.