ST. CHARLES – Today, employees of two downtown St. Charles businesses plan to wear a slightly different uniform than usual: T-shirts from the other shop.
Paul Lencioni, president of the Blue Goose Market, came up with the idea of the business T-shirt swap as a way to build on the sense of community he’s experienced at his family’s store, 300 S. Second St.
“Let’s grow it,” he said, noting a desire to demonstrate goodwill and camaraderie among downtown businesses.
That’s why his employees today will wear T-shirts from nearby Kimmer’s Ice Cream, and why Kimmer’s Ice Cream employees will wear Blue Goose T-shirts.
“I thought it was really cute,” Kimmer’s owner Kim Elam said of the idea.
The shirt swap is another way for the businesses to support each other, Elam said, noting Kimmer’s, 1 W. Illinois St., often works with the Blue Goose.
The market not only sells Kimmer’s products, she said, but it also helps when the ice cream shop has freezer issues.
Lencioni, who chairs the Downtown St. Charles Partnership’s Marketing and Promotions Committee, said he ran the idea by the partnership’s executive director, Lynne Schwartz.
The partnership supports the shirt exchange, he said.
Schwartz was unavailable for comment Friday because her voice mail indicated she was out of the office.