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Kaneland arts organization rebrands itself

Published: Wednesday, Sept. 18, 2013 5:30 a.m. CST

MAPLE PARK – The Kaneland Community Fine Arts Festival – an organization that produces an event with the same name – has changed its name to better reflect the group’s activities.

The organization – which aims to encourage youth involvement in artistic endeavors – is working to rebrand itself as the Kaneland Arts Initiative or KAI for short.

Executive Director Maria Dripps-Paulson said several factors prompted the name change, including a desire for a shorter name and to end confusion. The group had only one event – its namesake, the Kaneland Community Fine Arts Festival – when it formed in 1998, she said.

But in recent years, she said, the organization has added other artistic endeavors, including theater productions, a performance series and an artist in residence program. The organization kept its name for recognition’s sake, but it would confuse artists they would hire for events, Dripps-Paulson said.

KAI is promoting its new identity through low-cost means, such as by word of mouth and school newsletters, she said. Additionally, she said, KAI hopes to get its new logo on a giant canvas, which community members then can paint.

The organization’s founding event – the Kaneland Community Fine Arts Festival – will continue to go by that name, Dripps-Paulson said, noting it is set for April 13.

On the Web

Visit http://kanelandartsinitiative.org for more information about the Kaneland Arts Initiative, formerly known as the Kaneland Community Fine Arts Festival.

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