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Campaign aims to capture stories from St. Charles visitors

Published: Saturday, Dec. 7, 2013 5:30 a.m. CDT

ST. CHARLES – In hopes of capturing “St. Charles’ charm,” the Greater St. Charles Convention and Visitors Bureau plans to roll out a new website as its launches a campaign to attract visitors to the area for winter getaways.

Its new marketing campaign, “Stories to Write Home About,” aims to increase bookings with St. Charles area hotels during winter months, as well as encourage visitors to share stories about their visits via a new website, www.StCharlesCharm.com, according to a news release. The website is slated to go live Dec. 20.

On the website, visitors can read stories and view photos about others’ trips to the St. Charles area, and visitors can share their own stories. Both locals and out-of-town visitors are encouraged to share their stories, states the release. The campaign also is channeled through Twitter and Instagram at @StCharlesIL or by using #STCStories.

DeAnn Wagner, operations manager with the Greater St. Charles Convention and Visitors Bureau, said lots of activities are available for winter visitors in the St. Charles area. The area’s four theaters – the Arcada Theatre, the Steel Beam Theatre, the Norris Cultural Arts Center and Fox Valley Repertory – always have a variety of shows going on, she said. In addition to theaters, she said the Fine Line Creative Arts Center offers a range of classes all winter long, including glasswork and textiles.

She said the area also has plenty of outdoor activities to offer, such as cross-country skiing, ice skating, sledding and snowshoeing.

When “Stories to Write Home About” concludes, five story submissions will be selected by a judging panel to receive a spring or summer St. Charles getaway package, which includes a hotel stay. Winning submissions will be announced in early March.

“How better to market the many wonderful tourism amenities the greater St. Charles community has to offer to visitors than [through] the stories and experiences of the visitors themselves?” Jason Pawlowski, marketing manager with the bureau, said in a news release.

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