Fresh D’Lite closes in Geneva

Published: Thursday, Jan. 2, 2014 5:30 a.m. CDT • Updated: Thursday, Jan. 2, 2014 7:44 a.m. CDT

GENEVA – After three and a half years of serving up fresh, low-fat, low-salt, healthy fare, Fresh D’Lite at Geneva Commons closed Tuesday.

Owner Paul Chaudury said he would be looking to relocate under another name in Chicago, Naperville, Oak Brook, Schaumburg – and possibly in downtown St. Charles.

“Fresh and low fat – that is our concept,” Chaudury said. “Our learning was that America wants healthy food, but it must taste the best with fresh exciting flavors … we’re dialing up the flavor.”

Chaudury said his restaurant had the lowest salt level, 450 milligrams per meal,  whereas most restaurants have 3,000 milligrams. And its entire menu featured items under 550 calories.

Although the restaurant sold 200 to 300 meals a day – mostly to area shoppers – Chaudury said being located closer to offices would double or triple that number.

“After three and a half years, we learned so much. We have learned that customers love our food,” he said. “Once you like this kind of food, you want to repeat all the time. But there is not enough population in Geneva like other cities. We want to do much bigger volume. If we go to Chicago, we can put one [restaurant] in every block.”

Chaudury said he had previously worked for Sara Lee and Con Agra for 20 years.

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