ST. CHARLES – Some downtown St. Charles businesses are staying open late this week and offering special promotions as part of the city’s first formal Indoor Sidewalk Sale.
Most of the 11 participating stores Tuesday were welcoming customers for the event, which lasts through Saturday. The Downtown St. Charles Partnership organized the sale, saying it was at the request of area business owners, who wanted something in the winter when foot traffic is typically lower than in warmer months.
“It’s a way for us to coordinate all the specials and promotions and bring awareness to the different retailers,” said Scott Piner, the partnership’s marketing and development manager.
Kimberly Elam, owner of Kimmer’s Ice Cream, made sure to tell her customers on Tuesday about the holiday ice cream flavors on sale as part of her indoor special. Despite the cold and wind, Elam still had mid-afternoon and after-dinner regulars.
“We’re lucky – we have really loyal customers,” Elam said.
Kimmer’s fan Luis Osorio had a scoop of champagne and strawberries ice cream on Tuesday. He said coming to the indoor events helps the community as a whole.
Other locals eager to show their support included Art and Nancy Andersen of St. Charles. They decided to take in the sidewalk sales Tuesday after receiving an email about it from JP Jewelers. Nancy Andersen got her wedding ring resized and also tried on a blue zircon diamond pendant.
Andersen has been a customer of JP Jewelers since 2009, when the business relocated to First Street. She said it’s nice to have a local jeweler she can trust.
“You want to see your town do well,” she said of supporting local businesses. “I feel that people that live here feel like they’re a part of something. It’s an extension of yourself.”
JP Jewelers President Jim Petterec was eager to welcome the Andersens and other walk-ins. The store has free hot apple cider and cookies as part of its promotion. Other freebies include a learn-to-knit lesson being offered through Saturday at Wool and Co.
“We do a lot of classes and workshops ... those are really what people enjoy, as you can tell from this evening,” Wool and Co. owner Lesley Edmondson said. “People like to learn a new skill.”
For information about the sidewalk sale, including store hours and promotions, visit www.downtownstcharles.org.
Participating businesses in the Downtown St. Charles Indoor Sidewalk Sale include: • Bull and Bear Tobacco Shop, 1 W. Illinois St. • Circa Vintage Gallery, 17 N. Second Ave. • Jeans and a Cute Top Shop, 161 S. First St. • JP Jewelers, 151 S. First St. • Kimmer's Ice Cream, 1 W. Illinois St. • La Galerie, 219 W. Main St. • One of a Kind Find, 228 W. Main St. • Tranquility Spa and Wellness Center, 113 N. Second Ave. • Treasure Broker, 218 W. State St. • What-Not Shoppe, 106 E. Main St. • Wool and Co., 107 W. Main St.