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River Front dealership celebrating 25 years

NORTH AURORA – After 25 years in business, River Front Chrysler Jeep Dodge Ram continues to thrive.

The business has greatly expanded since Bill McSkimming opened the doors to his Chrysler Plymouth store in 1989. The dealership then was at 1261 Lake St. in Aurora.

“When I bought the business in 1989, I made employee number 13,” said McSkimming, president of River Front Chrysler Jeep Dodge. “Now, we have 68 employees.”

Over the years, the dealership has grown with the acquisition of the Jeep and Dodge lines and Chrysler spinning off Ram into a separate line. The dealership in 1996 moved to its current 36,000-square-foot building in the North Aurora Auto Mall.

“It’s helped us because there are several dealers in the auto mall, so traffic comes to one place,” he said. “They all come to one place and go to each dealer as they see fit. They don’t have to go too far away.”

He credited the dealership’s employees for its success.

“Many of our employees have been with us since the beginning,” McSkimming said. “Others have been here for 15 years and longer. There is a cohesiveness that exists from department to department. We are all working together with the common goal of satisfying our customers’ needs.”

His son, Paul McSkimming, has been the dealership’s general sales manager for 22 years. The elder McSkimming passed some advice to his son before he took the position.

“You’ve got to treat the employees well, and you’ve got to treat the customers well,” he said. “If you do both, you’ll be successful.”

Paul McSkimming is proud of the dealership repeatedly being named a Chrysler Five Star Dealer and that it has earned an A-plus rating with the Better Business Bureau.

“If we keep our customer base satisfied, they will return for the excellence of the product we sell and the unparalleled service we provide,” he said.

River Front Chrysler Jeep Dodge Ram is at 200 Hansen Blvd. in the North Aurora Auto Mall. Information is available at

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