BATAVIA – The former Moo La La reopened today as the Batavia Dairy Queen, at 1134 W. Wilson St., Batavia. It is under the ownership of Noble Stores LLC, officials said.
Originally built as a Dairy Queen, the site most recently operated as Moo La La. Since acquiring the property in January, Noble Stores, LLC has converted the store back.
The company spent the last two months making improvements to the store, Jeff Webster, Noble's vice president of operations, said in a statement. The store will be managed by Evelyn Martinez, who has served as manager at the Dairy Queen on Lake Street in Aurora for the past three years.
Noble Dairy Queen is the Original DQ franchisee. Founder Sherb Noble first introduced the revolutionary “soft-serve” ice cream product at his Kankakee Ice Cream shop in 1938. Two years later he opened the first Dairy Queen in Joliet and now there are more than 6,000 Dairy Queens in 20 countries.
A grand opening for the Batavia store is expected to be scheduled later this spring.