St. Charles resident Tyler Courtney remembers visiting the former Seigle’s lumber yard on Randall Road in St. Charles as a youngster.
Life has come full-circle for the 24-year-old Elgin Community College student. His design was chosen to be used on the backs of eight delivery trucks for the Elgin-based Seigle’s Cabinet Center.
Courtney’s design was chosen out of seven entries submitted by ECC students. Courtney, who is president of ECC’s Spartan Design Club, is studying graphic design and graduates from ECC in May.
Kane County Chronicle reporter Eric Schelkopf spoke to Courtney about his winning design, along with Seigle’s President Mark Seigle.
Schelkopf: How did you come up with the concept for your design?
Courtney: The backs of their trucks were just painted red up to this point. And they told us to come up with concepts. They really left it open-ended. They told us to go at it.
That’s where the idea to have a person in the back of the truck, with boxes behind them, that was where my concept came in.
We kind of kept it a little open-ended, so the client had room to put in their little personal touches, like their phrase and their theme and stuff like that.
Schelkopf: How did Seigle’s work with you on the project?
Courtney: They told me that they wanted to use the catch phrase “Get Cookin’.” And they were thinking about having their own employees in the back dressed in kitchen garb.
So, from there we had to set up the photo shoot. Mark brought in a photographer, and he and I did the photo shoot.
He told me, “I have eight employees and eight trucks. Do you think that’s doable?”
I told him, yeah, we can definitely do that. It’s going to be an individual design for each truck.
Because it’s such a big image and you need such a high resolution, I had to take for each one of the trucks three different images, three different photographs, and put them all together.
There’s a total of eight designs featuring eight different employees.
Schelkopf: I understand this was the first time you had directed a photo shoot. Did you feel overwhelmed?
Courtney: It was definitely nerve-wracking at first, not so much because I didn’t think I could do it, but more so because this was a really big opportunity for me and I wanted to do everything I could possibly do to show myself off.
It’s a big client, and it’s a name that I’ve known my whole life growing up here.
Schelkopf: What was the biggest challenge of the project?
Courtney: Making sure that all the seams aligned. You have to make sure that everything lines up perfect.
Schelkopf: Would you like to do more projects like this in the future?
Courtney: Yes. It really pushed me. The more I can learn, the more opportunities I have.
Schelkopf: Mark, what do you like about the design?
Mark Seigle: It’s exactly what we wanted. We wanted people to take notice, and they have.