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Restaurant week has strong 4th showing in St. Charles

Published: Wednesday, May 14, 2014 10:48 p.m. CDT

ST. CHARLES – The fourth annual St. Charles Restaurant Week this year was a success, city officials said Monday.

The event, held from Feb. 24 to Feb. 28, included its highest participation at 34 restaurants. Restaurant Week typically is held in the last week of February to increase patron and shopping traffic in St. Charles during a traditionally slow time of the year, said Matthew O’Rourke, the city’s economic development division manager.

“The whole idea of this thing was to get people into St. Charles,” O’Rourke said to the city’s Planning and Development Committee on Monday. “We definitely felt it was a worthwhile effort.”

In an effort to bring more people in, the city mailed the Restaurant Week postcard coupon to nearly 30,000 residents in St. Charles and neighboring areas.

There were more than 3,000 unique views of the Restaurant Week 2014 website page, and 732 residents visited various websites of participating restaurants using a link provided on the city website, O’Rourke said.

Staff asked each participating restaurant to take a summary survey, and six of them returned responses.

All but one of the respondents indicated that they noticed an increase in business during the promotion, O’Rourke said.

The restaurants surveyed also rated the city’s handling of the promotion as “good” or “very good.”

Restaurant owners would like to see the event continue to be held during the weekday when business is slower compared to the weekends, according to the survey results.

All of the survey takers said they will participate in Restaurant Week next year, O’Rourke said.

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