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Batavia School Board members talk about sign advertising

Some members raised issue after donation of LED-lighted scoreboard

Published: Friday, June 27, 2014 10:23 p.m. CST • Updated: Saturday, June 28, 2014 9:40 a.m. CST

BATAVIA – Batavia School Board members are voicing concerns about how the district will handle advertising requests for a new scoreboard for the Rotolo Middle School football field.

Advocate Health is donating the LED-lighted scoreboard, valued at $33,000. As part of the donation, Advocate Health would receive the primary advertising space on the scoreboard for the next 10 years.

After the 10-year period has expired, the Batavia Boosters would take over marketing and selling of the advertising space, district officials said.

"Who determines what advertising we are going to have?" Batavia School Board Vice President Gregg Hodge asked at Tuesday's Batavia School Board meeting. "How do we not show favoritism towards one entity over another? This is a permanent structure. It isn't like a banner."

Hodge said Batavia School District 101 in the past did not allow advertising.

Kris Monn, the district’s assistant superintendent for finance, said the board "always has the right to reject any advertising that might go on the sign."

Batavia School Board member Tina Bleakley said the district could see how the issue is addressed elsewhere.

"Maybe we could look at other school districts to see how they handle this," she said.

Board members plan to revisit the issue during an upcoming board policy committee meeting.

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