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Taste of the Town: Doughocracy in Geneva offers build-your-own pizzas, more

Planit Kane

GENEVA – When a group decides to order pizza, every so often there can be a disagreement on what toppings to get.

But not necessarily at a new Geneva business.

Doughocracy solves that problem, as everyone can get exactly what they want. Since it opened Nov. 22, the fast-casual restaurant has been offering build-your-own pizzas that take away any disagreement at a table.

The pizzeria also offers several signature pizzas, as well as salads, beer and desserts. Co-owner Gabe Tucker, who has lived in Geneva for the past 15 years, said he just wanted to open a place that was a good fit for the downtown Geneva area.

“It seemed like the perfect place for a family like mine,” Tucker said. “You can go there and enjoy an evening with your family and have a pizza, or you can go with a date, have a beer and pizza. I always wanted to be a part of that Third Street retail corridor, and it’s just awesome to be down there now. The community of Geneva and Tri-Cities area has been extremely supportive, and we’re extremely pleased with how it’s gone so far.”

A perk that Doughocracy offers its customers is a look at their pizzas being made from scratch. The dough is prepared in front of the customers, as are the fresh vegetables.

Tucker said he’s familiar with many restaurants saying they are “using better ingredients,” but he thinks that’s one thing that makes Doughocracy stand out.

“Well, first off, having the dough made right in front of the customers kind of allows them to be a part of the process. It’s cool,” Tucker said. “I know everyone says that, but we really do use premium ingredients, like fresh mozzarella and tomatoes. It really comes down to getting the pizza made your way. What we try to do is use the most premium ingredients to put out the absolute best product we can.”

Although the build-your-own pizzas are a go-to for most customers – the menu has no items exceeding $8.95 – Tucker couldn’t help but mention his favorite signature pie, the classic margherita pizza.

It is simply made with tomato sauce, fresh mozzarella and fresh basil.

Tucker said it may be made easily, but it allows the customer to taste what he feels brings them back for more.

“I think people really come back for that flavor profile,” Tucker said. “That’s your high-quality crust, tomato sauce and fresh mozzarella. Those are really ingredients that differentiate us and are probably our best assets.”

Tucker seems to be looking forward to the opportunity summer will bring, because that is when he can open up his patio for customers to enjoy craft beer, food and a beautiful night in downtown Geneva.

Including craft beer on the menu was something that Tucker – who called himself a “big fan” of Geneva’s Penrose Brewing Company – has always been passionate about. And because he has finally opened a place in the location he has always wanted, with the menu he’s been able to create, he feels strongly about the future of the pizzeria.

“It’s obviously very early, but we couldn’t be more pleased with the way it’s gone so far,” Tucker said. “We really just wanted to open a place that would fit in with downtown Geneva. This will be my first summer owning a place in downtown Geneva during the summer, and having the location we do is something I’m really looking forward to. We really wouldn’t be where we are [without] the support of the entire Tri-Cities area and community.”



Doughocracy is at 407 S. Third St. in Geneva. For information, visit or call 630-208-1135.

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