Small businesses across the United States have the chance to participate in the community and attract customers Nov. 25 as a part of the eighth annual Small Business Saturday campaign.
American Express founded the annual event in 2010 to encourage all Americans to support independent businesses, according to an American Express news release.
“We are proud to see how Small Business Saturday continues to inspire communities. This year we will again celebrate the small businesses that make our neighborhoods feel like home,” Elizabeth Rutledge, executive vice president of global advertising and brand management at American Express, stated in the release. “We’ve seen firsthand that when small businesses thrive, our neighborhoods, towns and cities thrive. So this Small Business Saturday we encourage everyone to visit the diverse range of small businesses that make up the fabric of their communities.”
Small businesses in Kane County now receive support from the Illinois Small Business Development Center located in the Center for Entrepreneurship at the College of DuPage. The Illinois Small Business Development Center is also taking part in Small Business Saturday by acting as a coalition partner, according to Program Specialist Ute Westphal.
The organization supports more than just Kane County, also serving DuPage and Will counties. Businesses can look to the center for marketing and logo guidelines with logo files for Small Business Saturday; a Small Business Saturday badge that can be customized with an organization's name; premade social media posts, handouts and banners; and email, press release and blog post templates, according to Westphal.
To see a map of participating businesses in Kane County, visit www.shopsmallnow.com.