BATAVIA – The back-to-school season is fast approaching, and Batavia community leaders want to make an impression on motorists to slow down.
With a friendly reminder and a little peer pressure, a new Batavia yard sign campaign is designed to encourage drivers to watch out for schoolchildren and other pedestrians while easing off the gas pedal.
The Slow Down Batavia campaign will run from Aug. 15 through Sept 7.
The free yard signs reading “Please Slow Down,” are available after Aug. 1 at Batavia City Hall, Batavia Police Department, Batavia Public Library and the Batavia School District’s Rosalie Jones Administration Center.
The sign campaign is designed to focus the attention of motorists on the increased pedestrian traffic that comes with the new school year kicking off Aug. 15.
“We believe the signs will be more effective if they are up for a specific period,” City Administrator Laura Newman said, adding the campaign will be repeated at other times of the year.
Meanwhile, the Batavia Police Department will increase traffic enforcement activities in school zones, police Chief Dan Eul said.
The city of Batavia is covering the $2,000 cost for printing 500 of the signs, Newman said.
Residents are asked to post the signs in their front yards, but not on the parkway between the sidewalk and the curb, Newman said.
City officials said statistics show that teen drivers, in particular, need to slow down. Higher speeds mean an increased likelihood of crashes and injuries that are more severe.
To help raise awareness, residents are encouraged to use the hashtag #SlowDownBatavia on social media. The new campaign is sponsored by the city, the police department and Batavia School District 101.
Information is available on the city’s website at cityofbatavia.net or by calling the city at 630-454-2000.