The franchise specializes in repairing, buying, selling, trading and upgrading pre-owned Apple products, including computers, phones and tablets. The store’s concept intrigued Robinson and now he is the franchise owner of a new Experimac store at 2700 E. Main St. in St. Charles in the Foxfield Commons shopping center.
“The thing I really like about the Apple products is the longevity you can get out of a Apple PC,” Robinson said. “You can get a six-year-old Mac Pro, and it’s going to do the exact same thing that a brand new one will do, with maybe some memory, speed and screen resolution differences. But the actual operation software is going to be the same. And they work great.”
The franchise requires its products to undergo a stringent certification process before becoming available for resale. There is a one-year warranty on all products.
“From a consumer standpoint, that’s a big piece of mind,” Robinson said. “And being local, if there are issues with it, we’re right here.”
Business has been brisk at the store, which opened December 19. The St. Charles resident said his 30 years of experience in the telecommunications industry is helping him in his new role.
“I decided I wanted to get out and do something on my own,” he said. “Certainly the telecommunications industry is very competitive, so I understand that customer service is what’s going to take you over the top or set you apart. You have to take care of customers.”
Experimac will celebrate the grand opening of its St. Charles store at 4:30 p.m. Feb. 5. A ribbon cutting ceremony with the St Charles Chamber of Commerce will kick off the celebration.
The grand opening will feature food, beverages and giveaways and there will be a raffle for a free iPad as well. From Feb. 5 through Feb. 8, the store will offer 10 percent off all its inventory.
The St. Charles store is the first Experimac store in the Kane County area. The next closest store is in Naperville.
And Experimac will also repair and upgrade products that don’t carry the Apple name.
“We buy, sell, trade, repair and upgrade all things Apple, but we will repair and upgrade all things,” Robinson said. “We can fix anything.”
For those seeking repairs, Experimac will provide a free diagnosis.
“We’ll take a look at anything for free,” he said. “We won’t do anything to it that costs money until we let the customer know exactly what we’re going to do and why. And we leave it up to the customer.”
The store also will give customers credit toward upgrading their current device.
“A lot of people have older iPhones, iPads and MacBooks that want to upgrade to a newer one,” he said. “So we’ll give people credit and sometimes we will buy them outright.”
The store’s staff tries to educate customers as well, and will post tutorials on Experimac’s Facebook page, @ExperimacStCharlesIL. For those who purchase a refurbished computer from the store, Robinson and his staff will transfer all the data from the customer’s old computer to the new one for free.
Right now, customers have to bring their computers to the store for repair. But in the future, the store’s staff will probably be making house calls as well.
“We probably will be doing that, once we get up and established,” Robinson said. “I think that’s something certainly on the road map.”
More information about Experimac is available at its website at Experimac.com or by calling the store at 630-549-6902.