[Mark Black for Shaw Media]
Those looking to add something to their shopping experience, namely a glass of wine, can find it at Blue Goose now that the 91-year-old store has debuted its wine bar. They can take a load off their feet and sit down and enjoy a glass of wine or take it around the store with them as they do their shopping.
“The wine bar is just one way for us to show our expertise, and also create a community gathering place,” says Paul Lencioni, president and CEO of Blue Goose. “How many places are creating a place where you can slow down for a second and have a conversation with someone? It’s not really about the wine, it’s about earning trust and creating experiences around the store.”
A staple in downtown St. Charles since before most residents were born, Blue Goose, which began as a fruit stand, is a fully stocked store with a great reputation for its bakery, meat and produce departments.
“We're a great everyday store that does special things,” Lencioni says. “We sell great food. We don't cut corners. We don't sell things that I wouldn't want to feed to my family.”
For almost 25 years now, Batavians and those in neighboring communities have shopped for a variety of fresh items from over 30 regular vendors who are selling vegetables, fruit, eggs, cheese, meat, herbs and more at the Batavia Farmers’ Market while supporting local businesses and having a good time while doing so.
“I don’t know anyone who likes grocery shopping,” Faber says. “It’s a terrible job, but we have to do it, and a farmers’ market is fun. We create an experience where they can enjoy a coffee and a roll and walk around, seeing their neighbors and getting some food, and people love seeing where their food is coming from.”
Faber, who read an article about how people who attend art galleries are three times more likely to purchase art if they talk to the artist, compared it to the experience of buying fresh produce from the farmer who grew it.
“It’s kind of the same thing here,” Faber said. “They want to come out and have an experience and it’s something the whole family can enjoy. It’s far more enjoyable for the kids than sitting in a cart.”