At Falmouth Road, a new jewelry boutique in Geneva, each piece has a story behind it.
The shop is owned by Ellen Oh, who opened the downtown location this past April. Oh has carefully curated a selection of handcrafted necklaces, bracelets, earrings and rings from designers across the country. Her vision is to create a place where local women can treat themselves to beautiful, but accessible, pieces.
“I’m trying hard to keep everything handmade and primarily made in the U.S.,” she says. “It’s important to me to know where each piece of jewelry comes from, that it’s not mass produced, and that it’s something you’re not going to find just anywhere.”
As a single mother, it wasn’t easy for Oh to travel to trade shows when looking for products. So, she got creative, scouring show guides and researching designers around the country online.
“I started this cold without a lot of experience being a buyer,” says Oh. “I think I’ve put together a really good selection of designers who complement each other, but also have a unique point of view.”
The layout of the shop is just as thoughtful as her selection of designers.
“I’m going for a really open feel,” she says. “I have things really spread out. One of my pet peeves is going into a store and being overwhelmed by merchandise and clutter. I try to keep things clean and uncluttered with a serene color palette.”
Oh grew up in Illinois and lived in St. Charles after college. About 15 years ago, she moved to Wellesley, Massachusetts, and returned to the area recently with her three daughters. She immediately missed her favorite jewelry boutique from the East Coast.
“I didn’t feel like there was anything like it here,” she says. “I felt like it was a good fit, having something that catered to women who wanted to go out and treat themselves.”
Her daughters, ages 12, 14 and 16, have played an instrumental role in the creation of Falmouth Road.
“They’ve been really active in helping me put all this together, giving me their input and ideas and opinions,” says Oh.
One important area in which the girls contributed was the boutique’s name. Falmouth Road was the name of the street where the Oh family lived in Massachusetts.
“We all wanted to have something that meant something to all of us and represented where we were coming from and where the idea came from,” says Oh. “It’s a little piece of home.”
Along with jewelry, the shop also carries a range of accessories that aren’t carried elsewhere in the area. Shoppers may find Kent Stetson clutches, Debbie Martin scarves and trendy hats from Hat Attack. Just like the jewelry, Oh knows the designer’s stories, too.
“I think people care about that. They want to know where their things come from,” says Oh. “It helps them feel good about the money they spend.”
226 S. Third St., Geneva