Third-Party Advertising

We use third-party advertising companies to serve ads when you visit our website. These companies may use non-personal information (i.e., information that does not include your name, address, e-mail address or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. For example, Shaw Media participates in the APT from Yahoo! platform and Yahoo! is an ad network partner to display ads on our sites. To improve your ad experience on Shaw Media sites and elsewhere on the Internet, we may send non-personal information to Yahoo! based on your browser's activities, such as type of pages viewed and categories of interests, so that the advertising you see is relevant to you. Yahoo! also may use information regarding its own users to select which ads to display. Learn more about Yahoo!'s ad practices, including how to opt out of using anonymous information to select which ads to show you. Yahoo! is a member of the Network Advertising Initiative. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.