GENEVA – The salon Lola, at 11 S. Second St., Geneva, will be hosting a Co-Op Beauty Bazaar from 6 to 8 p.m. Oct. 1 for its clients, all those of 11 participating businesses, as well as anyone from the public who wants to attend.
The purpose of the event is to host one local business from every corner of the beauty, fashion, health and fitness industry under one roof to share what they have to offer, said Lola owner Gina Greenwood.
Most people don’t know what their options are when it comes to looking and feeling their best, Greenwood said.
“Something as simple as a brow shaping and tint can make such an amazing impact,” Greenwood said. “You pair that with an outfit that flatters your body shape, a great comfortable pair of statement shoes, and a customized haircut and color and you become unstoppable.”
The event will give each guest an opportunity to meet all the other businesses during the two hours of the open-house style event.
“It’s like a speed-dating scenario,” Greenwood said. “It’s a couple minutes with each business for an ‘elevator pitch.’ That’s when you and the potential client both walk into the elevator but you only have 45 seconds to deliver your pitch until they get to their floor.”
In addition to her own salon, Lola, the Co-Op Beauty Bazaar will feature V Fusion Studio, Jori & June, Meraki by Amanda, Ink & Arch, Nora’s Shoe Shop, The Herrington Inn & Spa, Green Envee, Green Gypsy Juice, Bare Moxie and Craft Urban, Greenwood said.
Greenwood said while society thinks people need to make huge changes in their lives to see an impact – small changes can lead to a big impact as well.
These include making dietary changes, such as swapping a juice or smoothie instead of a bagel or finding the right fitness routine, Greenwood said.
“Don’t let yourself fall into the thought process that you are too old or not physically fit enough to join a studio –that is a terrible myth,” Greenwood said. “How you feel internally is equally as important.”
Whenever a guest and a business find that they are a match for each other and commit to one another, Mayor Kevin Burns will ring a bell to celebrate the match – at least up until the time he has to leave for a 7 p.m. City Council meeting that night.
The guest will then be entered in to a raffle drawing for prizes, including one for a $500 gift card to Lola.
Greenwood said they are expecting 700 to 800 people and are asking that attendees RSVP to Lola via phone or text at 331-588-5649 or by email firstname.lastname@example.org, to make sure they have enough refreshments.
Lola is marking its fourth anniversary of being in business also on Oct. 1, Greenwood said.
Lola offers hair services only, which includes cutting, color, hair extensions, conditioning treatments and texture, such as perms and thermal straightening, she said.
“The biggest thing we try to do is to teach people how to do their hair at home so they are always looking their very best,” Greenwood said. “We give them a maintenance schedule so they know when their hair cut is going to grow out – in four to six weeks.”
Lola also does an analysis of clients’ face shape, hair texture, life and personal style, Greenwood said.
“Are you classic or avant garde? What is your personality? How much time do you have, because we want to be very realistic with the style we give you,” Greenwood said. “We do thorough image profiles so you know what all of your options are.”