To the editor:
My name is Paul Lencioni and I am the fourth-generation Blue Goose owner, leading the current team of wonderful people operating this 91-year-old grocery store in downtown St. Charles. Being fourth generation means that many have come before me, and all those people have toiled and served to help us reach today. They had their challenges to face. Today, we have ours.
I’m writing because the future of the store is in serious jeopardy. This is a difficult letter to write as I realize that fighting for our survival strictly through the typical grocery methods of sales, flyers and marketing isn’t going to work. And that is because this isn’t the typical fight and we aren’t some faceless business.
Our greatest advantage (however, far from our only advantage) is that we at Blue Goose don’t have customers. We have friends and neighbors ... people to whom we are heartfully committed, who shop at this local store. The passion we put into all that we do – searching for great local and organic items, making friends with great suppliers, making scratch dishes, and doing everything the best possible way – is driven by one simple idea. We do it because we love the people who shop with us. We even love the people who don’t yet shop with us. We love our community and we are fighting to stay here.
So we are not going to close the doors of the Blue Goose without a fight. If you have just moved into this community, please come down and see what we can do for you. If you enjoy the Blue Goose but haven’t been here for a while, come back and see all we have that’s new. If you love Blue Goose, tell everyone you know what’s great about our store.
We are going to fight to survive because we believe being local and committed is important. The world is changing quickly. New people moving into town may never have heard of a Blue Goose Market. It’s impossible to keep up with the marketing dollars of the big guys. But the big guys will not spend the time training your children in their first jobs, fighting for your schools, and supporting all the amazing things that create the fabric of life in our community. The chain grocery stores don’t do it because this isn’t their community. But it is ours!
So this appeal is to ask everyone in our great community for your business. Come see all the extraordinary things we have to fill your pantry. I hope you will help us continue to be a viable part of the community, serving your grocery needs, fighting for us all.