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Local

Virtual marketplace Spots on the Fox opens in Geneva

Local businesses can sell through online marketplace

Ana and Kiel Tredrea are promoting Spots on the Fox, an online local marketplace where businesses can have a virtual storefront to sell their goods. They kicked off their new company in September and are focusing on Geneva businesses to start. Also pictured are baby Owen and Milo the dog.
Ana and Kiel Tredrea are promoting Spots on the Fox, an online local marketplace where businesses can have a virtual storefront to sell their goods. They kicked off their new company in September and are focusing on Geneva businesses to start. Also pictured are baby Owen and Milo the dog.

GENEVA – Shopping during the coronavirus pandemic can be a problem, especially for people with compromised immune systems.

So Ana and Kiel Tredrea – she was previously in sales before becoming a stay-at-home mom and he owns a marketing company – came up with Spots on the Fox, an online local marketplace where businesses can have a virtual storefront to sell their goods.

“With everything going on and it getting cold out, that’s making it harder for people to visit a store,” Kiel said. “We wanted a solution that helps all local businesses, that provides a local marketplace that they can join as a benefit for customers to shop their favorite stores and take it from one transaction.”

Customers would have one cart and one checkout and 100% of sales go to each vendor. Each one handles shipping and customer service.

Spots on the Fox does not take commissions on the sales, but rather makes its profit from a monthly membership fee of $39.99.

For restaurants, Spots on the Fox has a coupon model, where a customer would buy a $25 coupon for $50 worth of food, for example.

Again, their company does not take a percentage of the profits – 100% of the sale goes to the restaurant.

Restaurants’ membership fee would be $24.99 per month and the vendor decides whether it’s for delivery or pickup, and handles their own customer service, Kiel said.

The website, spotsonthefox.com, had a soft launch in late September with Artemisia, Harvey's Tales, Kernels Popcorn, Lina’s Paintings, Intrinsic DM2 – an accounting firm – and Kiel’s own marketing firm, Red 27 Creative.

Kiel said they’re hoping to have a dozen more businesses sign on before they start doing a paid marketing campaign.

Ana said the couple is particularly sensitive to people who are immunocompromised – as she is – who want to shop and support local businesses, but don’t want to risk going out.

“I am 100% quarantined,” Ana said. “I have not left the house.”

They are also looking to expand outside of Geneva – to Batavia, St. Charles Aurora and all along the Fox River.

Though the couple live in Aurora, Kiel grew up in Geneva, his family still lives there, so they are building on their Geneva connection.

More information is also available on the Spots on the Fox Facebook page.

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